OUR STORY
A coffee for every cup. A brand for every heart.
COMPANY OVERVIEW
OUR STORY
JDE Peet’s is the world’s leading pure-play coffee company, serving approximately 4,400 cups of coffee per second in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focusing on brand-led growth across three big bets: Peet’s, L’OR, and Jacobs, alongside a collection of 9 local icons. In 2024, JDE Peet’s generated total sales of EUR 8.8 billion and employed a global workforce of more than 21,000 employees.
OUR HERITAGE
LOCAL ROOTS DATING BACK TO 1753
In 1753 in Joure, the Netherlands, Egbert Douwes founded his first coffee outlet. Over a century later in 1895, in Bremen, Germany, Johann Jacobs opened his first grocery business. Then in 1966 in Berkeley, California, U.S., Alfred Peet opened his first Peet's coffee store. Today we are the world’s largest pure-play coffee company active in more than 100 markets around the world.
OUR STORY
WE ARE POWERED BY OUR PURPOSE
We champion what coffee makes possible.
OUR STORY
WE ARE LED BY OUR VISION
Whoever you are.
Wherever you come from.
However you feel.
We have the coffee you love.
OUR VALUES
Dare to amaze:
We lead with curiosity and our passion for coffee to compete for every cup and delight every consumer.
Own it:
We act boldly to seize opportunities that best serve the company and deliver better every day.
Make it simple:
Together we make a bigger difference, building trust and unity around shared interests.
Win together:
We leverage our diverse strengths, share transparently and support each other to win as one JDE Peet's.
